Resort Development Advisory Services
La Sarenne works with a core team of fractional principals and partners who comprise of some of the best minds in the business. Our team has a tremendous amount of experience in developing our own successful projects and we bring that expertise to bear on our client's projects. We can help a resort developer incorporate a successful fractional component into their overall design. We offer a wide range of advisement services to help the developer make a go or no-go decision on their project and how best to develop, market and sell a fractional product within the overall development. Our services include:
Feasibility Studies
Our marketability assessment report combines consumer research to help identify the best product set, a sales and marketing plan, architecture and interior design suggestions, outline of amenity packages, both physical amenities and personal services, legal analysis of the fractional component and pro forma financial projections.
- In-depth Consumer Research
- Product Development and Positioning
- Financial Analysis
- Sales and Marketing Plan
- Architectural and Interior Design Review
- Amenity Considerations
- Legal Analysis
Advisement Services
We offer ongoing advisement services in a consulting role for the developer as a follow up step to the feasibility report or as part of an overall engagement with the developer that includes our advisement services and feasibility report. Our Core Team will execute the recommendations in the feasibility report and provide end-to-end services for the developer. Our advisement services include:
Consumer Research and Product Design
- Market Research on Consumer Vacation Patterns
- Statistical Analysis of Audience Demographics
- Analysis of Vacation Home Ownership Patterns
- Best Product Mix Recommendations
- Product Identity and Brand
- Co-Brand and Co-Market Options
- Ownership Structure
- Exchange Program
Architecture and Interior Design
- Residence Design
- Clubhouse Design
- Operational Spaces and Storage
Services, Amenities and Hospitality Operations
- Management Practices and Staffing
- Reservation System
- Owner Dues Structure and Fees
- Daily Use and Overnight Fees
- Hire and Train Hospitality Staff
- Post-Visit Owner Feedback
Legal and Project Documents
- Preparation with Attorneys for Regulatory Approvals
- Local and State Compliance
- International Legal Structures
- International Project Compliance
- Creation of Project Documents
- HOA Documentation
- Reservation and Sales Agreements
- Escrow Agreements
- Rental and Property Management Agreements
Financial Performance
- Investor Presentations
- Development Financing Package
- Pricing Strategy
- Marketing and Sales Budgets
- Pro Forma Project Financials
- Recommend Cost Savings Measures
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Database and Customer Relationship Management (CRM)
- CRM Systems Training
- Cross-Referencing Consumer Data
- Sales and Lead Tracking
- Multiple Touch Marketing Program
- Systematic Follow Up with Buyers
Marketing & Lead Generation
- Development of Correct Identity
- Clear Product Differentiation
- Develop Overall Marketing Strategy
- Strategic Advertising
- Direct Mail Campaigns
- Events
- Lead Generation Programs
- Interactive Web Site
- Implementation of CRM System
- Design of Sales Center
- Public Relations and Free Press Exposure
Selling and Sales Management
- Develop Overall Sales Strategy
- Recruit, Train and Manage Sales Personnel
- Develop Appropriate Compensation Packages
- Design Realtor Referral Program
- Ongoing Sales Training
- Develop Re-Sales Program
- Develop Owner Referral Program
- Train Sales Staff in CRM System
- Ongoing Sales Training
- Develop Sales Goals and Milestones
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